Strive for excellence

There is a crucial difference between striving to produce excellent work and perfect work. Excellence by definition is to surpass, 'the quality of being outstanding or extremely good', so when you strive for it you are constantly looking at where you are now and finding ways you can improve just that little bit, everyday and with every project. On the other hand when you strive for perfection you are aiming at something that is so good that it cannot get any better, an unrealistic standard that by its nature is a long term pursuit, if even possible to attain at all. So in a rapidly changing world if you wait until everything is 'perfect', your competitor will be way ahead of you and your customer will have gone somewhere else. I've still got a lot to learn but you better believe I'm working as hard as I can to continue to level up my skills and what I can bring to the table in everything I do as a creative, and I really hope that gets reflected in my work and that my clients get to reap the results of my continued improvement.
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Focus on the little things

As the saying goes 'how you do anything is how you do everything', the act itself is not that important, but the principle is, doing the right thing is always the right thing to do. When we focus on the small things it bleeds into everything else we do. If you have the discipline to stick to the process and not skip over important details, you set a precedent for yourself and others. I'm constantly challenging myself to go the extra mile, to dot the i's and cross the t's and get all the little things right, many of which the client may not even notice, but it adds an element of genuine care and professionalism — and that is something clients notice, even if they can't specifically point to what it was that made the difference.

"Details matter, it's worth waiting to get it right" - Steve Jobs

Now, I do want to add that when it comes to deliverables, certain details matter more than others, I'm sure you've heard of the 80/20 rule, so as I've eluded to above, although I will always strive for excellence and will put my heart and soul behind making sure your project is as good as it can be, there does come a point where done is better than perfect, and that is where we hit publish.
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Strong collaboration

Client collaboration is a key ingredient in the success of any project and if there are problems it'll often hinder the quality of the creative output itself. Therefore, I personally endeavour to; be clear, consistent and timely in my own communication; to keep clients in the loop about each new project phase and status, often sharing them into project resources and dashboards; to keep shared files, documents and communication channels concise and organised; to allow the client to actively participate in anyway they can; and to be as transparent as possible with costs and billing. I hope that in doing this I can continue to build trust and long term relationships with all clients.