A cookie is a small amount of data that a website may store in or retrieve from your browser when you visit a site. Cookies can make your browsing experience better by allowing the website to remember your actions and preferences (such as login, region selection, items in your cart etc.), which means you don’t have to re-enter this information each time you return to the site, browse from one page to another or browse this site across multiple tabs. Cookies can also provide the site operator with information on how people use the site (which pages are popular, where visitors are spending time, whether a user is a frequent visitor etc.). And other cookies are simply fundamental and necessary to enable basic functionality on a site.